How to Switch Your TCL Roku TV from Store Mode to Home Mode

 

If your TCL Roku TV is constantly showing promotional screens, demo videos, or resets picture settings on its own, it may be in Store Mode (also called Retail Mode). This mode is designed for use in retail displays and isn’t ideal for home use.

To enjoy the full experience of your TCL Roku TV, you’ll want to switch to Home Mode. Here’s how.


What’s the Difference?

Store Mode (Retail Mode) Home Mode
Loops ads and demo screens No ads or retail loops
Picture settings revert or stay overly bright Custom settings are saved
Some features may be limited Full TV functionality

How to Switch to Home Mode

 

Factory Reset the TV

If you don’t see the option to change the mode, or if your TV continues to act like it’s in Store Mode, a factory reset may be needed.

Press the Home button on your remote.

Go to Settings > System > Advanced System Settings > Factory Reset.

Choose Factory reset everything.

Follow the on-screen instructions.

During the initial setup, be sure to choose Home Use (not Store Use) when prompted.

 This will erase all your apps, Wi-Fi info, and personal settings, so only do this if necessary.


Signs Your TV Is in Store Mode

TV plays a demo video or banner saying "Best viewed in store lighting"

Picture settings keep resetting after each use

Brightness is locked at a high level

Ads or promotional features appear on-screen


After Switching to Home Mode

Once you're in Home Mode, you’ll be able to:

Keep your personalized settings

Avoid demo loops or pop-ups

Access the full range of Roku features and streaming apps

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